David Lloyd, the UK’s premier health and fitness clubs has been enjoying continued success working with Make It Rain.

Working as David Lloyds SEO and PPC agency of choice, Make It Rain have been able to produce impressive results on their search marketing campaigns since taking over the account from their previous agency.

At Make It Rain we focus on all areas of delivery with our clients, David Brosse, Head of Digital Marketing at David Lloyd said:

” I have experienced an impressive level of client service and Make It Rain have been proactive in quickly understanding our business.”

Additionally, when it comes down to results we’re very pleased to have helped David Lloyd achieve their goals and beyond:

“Make It Rain have significantly increased our enquiry conversion rate while boosting the volume of new membership enquiries; even more impressively they have driven down our cost per enquiry by nearly 50%. I would highly recommend Make it Rain to any business looking to improve their online ROI.”

It’s always great to have happy clients, and we’re proud of our partnership with David Lloyd in helping to achieve their desired goals from search engine marketing.  So if you need to shape up for summer, whether physically or financially, we’ll be happy to help.

Make It Rain has a new twitter feed, @makeitweet, so why not follow us to find out what were tweeting about as it happens. We’ve also added our feed to the website sidebar for fun.

And if you think we really should be following you just let us know!

If you undertake PPC or SEO in-house, sometimes it’s good to get a fresh perspective on how your campaigns are shaping up.

We’re offering an impartial and honest on-site search consultancy, where we will look at every aspect of your campaign and point you in the right direction.

With many years experience in successfully running PPC and SEO campaigns across clients in all sectors, we believe everything can always be improved.  So much so, that if we can’t find anything to improve based on your goals, we won’t charge you a penny for our time!

With a strategic approach to achieving your goals we will deliver a confidential plan of action tailored specifically for you to start using straight away.

We will come to your offices and undertake a one-to-one session (usually half-day) where we will discuss in-depth your goals and current search campaigns.  Items covered will include:

PPC

• Keywords
• Titles and Descriptions
• Campaign setup
• Page testing
• Conversion analysis
• Tracking and Analytics

SEO

• Keywords
• On-Page optimisation including content and structure
• Current backlinks
• Building new high quality backlinks
• Tracking and Analytics

If you don’t want to take on an agency but would love to know what they know, now’s your chance.  To find out more or book a consultancy please contact us on 0207 627 4441 or consultancy@make-it-rain.co.uk

Remember, if we don’t think your campaign can be improved we won’t charge you a penny!

Make It Rain in-house consultancy services are only available to clients who currently undertake PPC or SEO in-house and do not use an external agency.

Considering the current climate, it should now be the time for search to really shine with clients needing to track and justify every penny spent more than ever.  So pushing the boundaries of PPC with technology and campaign insight in an industry that is starting to mature with experienced professionals, it seems natural that we should be seeing some great things happening on campaigns.  Unfortunately this doesn’t seem to be the case, and here’s my take on why this is happening….

1. Market consolidation

Over the past 2 years we’ve seen a lot of specialist search agencies be taken over by corporate investors and larger agency networks, including the four largest, Bigmouthmedia, The Search Works, Latitude and Spannerworks.  With this has come more focus on profits and a need for consistently high growth. Add to this the loss of Google BPF and increasing staff churn and ultimately client service and innovation will suffer.

 2. Full service media agencies and networks

Many experienced search marketers have now jumped into ‘holistic’ marketing within their networks’ PPC/SEO/Social media agency.  While on the surface this sounds good when you tie all offline and marketing efforts together, in reality this never happens.

Having worked for a large media agency for a number of years, the focus will always be on what delivers the most profit for that agency, usually TV and media buying.  Search becomes a poor relation and is often offered for free or as a loss leader for the agency as part of the whole package.  This is never going to be the right environment for potentially talented search marketers to grow and help the industry progress.

3. Conferences 

Conferences like SES and SMX can be great, but after attending many over the past few years, i am still hearing the same generic messages and presentations year after year.  Within a market that’s over 10 years old, no-one seems willing to offer anything new or ground-breaking, but just to re-package the same old stuff.

So is this it, have we reached market stagnation?  No, i think the problem lies in search marketers selling out, due to bigger pay-cheques and conforming to agency rules.

Search has always developed due to having no boundaries or set rules with constant testing of new ideas, algorithm changes and different search engines to deal with.  We’re constantly learning and striving to be better, which is what gives me passion for the industry, it’s edgy and exciting.

Here at Make It Rain, we always believe campaigns can be made better with hard work and insight, not bound by rules or boundaries but just to be the best at what we do.

Think more Led Zeppelin and less Hanson and you’ll be halfway to where we are.

To our delight, Google has just unveiled its latest application, Google Latitude, which could have enormous potential towards the evolution of social networking. After learning of a similar app developed by US based Loopt in the back end of 2007, we’ve literally been waiting for this!

By linking your mobile with Google Latitude you can allow your friends and family to follow you and keep up with them at the same time via GPS on Google Maps.  Steve Lee, Google Latitude’s Product Manager says, “What Google Latitude does is allow you to share that location with friends and family members, and likewise be able to see friends and family members’ locations,”.  It’s currently available in 27 countries including the UK and is compatible with most smartphones.

Basic features:

• Download the app right to your mobile browser or to iGoogle at home
• Set, detect or hide your location
• Opt in to contacts from your Gmail that you want to follow
• Track, find and message your friends
• Easily send an SMS, e-mail or IM to get in contact with your friends

Privacy Features

There are two fabulous features incorporated into the app to help avoid the obvious stalker problems you can envisage with something like this.

• You can set your location (even if you’re not actually there). A godsend for outwitting your over-bearing girlfriend or inquisitive parent!
• Friend segmentation:
  • Allow a close-knit group of trusted friends to know your GPS location
  • Allow a larger group to see city based information (ie. Joe is in London)

Social media potential

It often seems that social networking is ironically becoming very unsocial and un-interactive.  Google Latitude probably doesn’t scream social networking application to you but in so many ways that is exactly the purpose it serves, and it could be a major step forward in bringing the social back to Social Media. Many social networking applications promote isolation and begin and end online.  The great thing about Google Latitude is that it cleverly enables you to find, contact and connect with your friends and is a one of the first to use social networking as a mechanism for facilitating offline social connections.

There is also enormous potential for location-based/geo-targeting advertising revenue for Google to pull in as well as the possibility to mashup Google Latitude with other apps and features like your calendar or Facebook contacts adding a new, fresh and social aspect to how we use social networking!