Five steps to better PPC
We believe every PPC campaign can always be better as there are many elements to consider. Think about how seasonality, competitors, messaging, budgets, sales targets and search engines can change.
With this in mind, Justin Hayward along with Econsultancy will be presenting ‘Five steps to better PPC’ in London on 26th November. If you can’t make it to the event Econsultancy will also be running this session as their first ever webinar on 1st December!
We’ll be covering:
1. KPIs and objectives – What do you really want to achieve and is it feasible?
2. Keywords & account structure – Long tail, brand, ad groups, have you got it right?
3. Creative ad writing – Is your message better than the rest?
4. Site landing pages and SEO integration – What happens when they get to your site? Designing for conversion.
5. Tracking & technology – Data blindness? Are you analysing the right stats?
All details can be found at the Econsultancy site
