How to brief social media
Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider. As with all successful projects though, it starts with a good brief. The iab are running an event to help both clients and client service teams to understand their options and get the brief just right.
The event is on Wednesday 4th November at the iab offices from 9am. There’s a number of great speakers including our own Justin Hayward who will be presenting ‘Understanding the relationship between search and social media’ which is an extremely hot topic right now.
You can now download the presentations from all speakers over at the iab site.
