Our journey began in 2008, by having a clear vision of how Make It Rain could stand out in an overcrowded market of very similar search and social agencies. Having worked in many large agencies previously, there was something clearly missing in this market so it was time to shake things up a bit…
By sticking to what we’re really good at (search and social media) Make It Rain differentiates itself by utilising 8 key foundations:
Always be open, honest and act with integrity (we only do ethical work and do not use link farms!)
Always use senior people day to day on every client account (we don’t just pass your work to an intern once we’ve won your business)
Offer the highest level of service by staying boutique (no more than 25 people in each office location, we also don’t outsource to any other agency or third party)
Only use the best technology for the purpose (we’re not tied to any software providers so we can be impartial)
No hard sell
The people you meet in the pitch will be the people who work on your account (we don’t employ any sales people, client referrals and the quality of our work is how we attract new clients)
Real, Quality work
Let the quality of work and ROI speak for itself (you really do get what you pay for, so although we are competitive we will never be the cheapest. Most importantly, over the past 4 years our clients have seen an outstanding increase in ROI when moving to Make It Rain)
Maintain a quality long term relationship (we’re not here to make quick money with bad service and churn clients, but to be closely integrated with your business to help achieve your goals)
Never stop learning to be the best (We may be great at what we do but everyone can always be better. Keeping up to date with the latest search engine changes, knowledge sharing and constant testing on all accounts makes sure we continuously refine our knowledge in a rapidly changing market)
We’re a Google Adwords Certified Partner, an eConsultancy featured supplier for both PPC and SEO and a member of the Word of Mouth Marketing Association (WOMMA) adhering to their strict ethical guidelines for our social media campaigns.
Four years later, and by sticking to these principles we’ve managed to win clients away from some of the largest agencies in the industry and improve greatly on their results.
We’re very proud to be working with a fantastic set of clients, with every one feeling more like a partnership than client/agency, they also say some really nice things about us too!