Make It Rain wins Best Western Hotels Search Account
We’re excited to announce that hotel brand Best Western has appointed Make It Rain as its search agency following a competitive three-way pitch including incumbent Bigmouthmedia and Greenlight. Make It Rain will provide all PPC and SEO services to Best Western Hotels.
Best Western are placing particular focus on pay per click and search engine optimization in 2010 with the imminent launch of a completely new and re-vamped website. Jason Munslow, Interim Head of Ecommerce and Distribution for Best Western commented “Make It Rain showed great understanding of our brand and the travel sector and we believe they are the right agency to maximize our competitiveness against the many aggregators and other hotel chains”
Make It Rain Managing Director, Justin Hayward said “ Best Western is a great brand with huge potential to increase market share by advancing their search marketing. We’re delighted to be working with them in 2010.”
About Best Western
Best Western is the largest group of independently owned and managed hotels in the UK and worldwide. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western brand. Hotels benefit from sales and marketing activity available to them by joining with like-minded independent hoteliers.
Five steps to better PPC
We believe every PPC campaign can always be better as there are many elements to consider. Think about how seasonality, competitors, messaging, budgets, sales targets and search engines can change.
With this in mind, Justin Hayward along with Econsultancy will be presenting ‘Five steps to better PPC’ in London on 26th November. If you can’t make it to the event Econsultancy will also be running this session as their first ever webinar on 1st December!
We’ll be covering:
1. KPIs and objectives – What do you really want to achieve and is it feasible?
2. Keywords & account structure – Long tail, brand, ad groups, have you got it right?
3. Creative ad writing – Is your message better than the rest?
4. Site landing pages and SEO integration – What happens when they get to your site? Designing for conversion.
5. Tracking & technology – Data blindness? Are you analysing the right stats?
All details can be found at the Econsultancy site
How to brief social media
Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider. As with all successful projects though, it starts with a good brief. The iab are running an event to help both clients and client service teams to understand their options and get the brief just right.
The event is on Wednesday 4th November at the iab offices from 9am. There’s a number of great speakers including our own Justin Hayward who will be presenting ‘Understanding the relationship between search and social media’ which is an extremely hot topic right now.
You can now download the presentations from all speakers over at the iab site.
Econsultancy SEO Buyers Guide 2009
A starting point for many clients for choosing a prospective SEO agency has become the Econsultancy SEO buyers guides.
These are extremely useful as a quick side by side check for working out which agency would suit your project and culture best without getting them all into pitch.
This edition has 31 suppliers and we’re happy to be included as a featured supplier. It makes for some very useful reading if you’re thinking about your next SEO partner, so go and check it out.