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Google adds “Neighbourhood Vibe” to Maps
Wednesday, October 19, 2022
DAC
Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions...
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5 SEM best practices for growth marketers
Wednesday, October 05, 2022
Rahel Gandhi
The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the...
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Google reveals new “Products” tab for Google Business Profile (GBP) listings
Thursday, September 29, 2022
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s...
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5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy
Tuesday, September 20, 2022
Alex Hernandez
SEO
Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...
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Podcast rewind: 3 insights into SEO’s radical reinvention
Wednesday, September 14, 2022
SEO
Search engine optimisation may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...
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5 marketing trends CMOs need to watch now
Friday, September 09, 2022
DAC
Having spent literally decades anticipating and implementing new marketing strategies based on industry trends and developments, we know all too well that the CMO role is continually evolving....
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Google launches major “helpful content” algorithm update
Wednesday, August 31, 2022
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all...
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Explained: The complex “quality” factors in SEO
Wednesday, August 24, 2022
SEO
Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual...
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DAC turned 50! Highlights from our Next Level celebrations
Thursday, August 04, 2022
DAC
After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this...
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Google calls time on the GBP app and fights back against a new review scam
Thursday, August 04, 2022
The world of local search rang in the changes this July. Google was particularly active as it bade farewell to a major app, pushed out a few new features, and took steps to counteract a particularly...
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