SMX London 2010 | Day 2 Highlights | Part 2

My favourite session of SMX London Day 2 was “Social Media: Give It Up!” (your best tips, not the channel!) featuring Kevin Ryan (Motivity Marketing) as moderator with speakers: Chris Bennett (97th Floor), Parks Blackwell (Range Online Media) and Melissa Campbell (Distilled).

Chris kicked off proceedings and outlined the benefits of using infographics for viral marketing/link [...]

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SMX London 2010 | Day 2 Highlights | Part 1

Bullseye – Reaching Your Ultimate Consumer was the 1st session for us on Tuesday.
Eli Goodman, Comscore was up first and took us through a whole heap of stats, worthy of note was the data on European search usage – Spain up over 50% YonY to March 2010, showing that the market is really maturing, men [...]

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Five steps to better PPC

We believe every PPC campaign can always be better as there are many elements to consider.  Think about how seasonality, competitors, messaging, budgets, sales targets and search engines can change.
With this in mind, Justin Hayward along with Econsultancy will be presenting ‘Five steps to better PPC’  in London on 26th November.  If you can’t make [...]

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How to brief social media

Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider.  As with all successful projects though, it starts with a good brief.  The iab are running an event to help both clients and client service teams [...]

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