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	<title>Social Media Agency London - SEO &#124; PPC &#124; Make It Rain &#187; iab</title>
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		<title>How to brief social media</title>
		<link>http://www.make-it-rain.co.uk/how-to-brief-social-media/</link>
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		<pubDate>Mon, 02 Nov 2009 21:11:47 +0000</pubDate>
		<dc:creator>Justin Hayward</dc:creator>
				<category><![CDATA[event]]></category>
		<category><![CDATA[iab]]></category>
		<category><![CDATA[make it rain]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider.  As [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iabuk.net/en/1/events2009howtobriefsocialmedia.mxs"><img class="size-full wp-image-149  alignright" style="margin: 5px; float: right;" title="iab logo" src="http://make-it-rain.co.uk/wp-content/uploads/2009/11/Screen-shot-2009-11-02-at-21.08.21.png" alt="iab logo" width="149" height="91" /></a>Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider.  As with all successful projects though, it starts with a good brief.  The iab are running an event to help both clients and client service teams to understand their options and get the brief just right.</p>
<p>The event is on Wednesday 4th November at the iab offices from 9am.  There&#8217;s a number of great speakers including our own <span style="color: #ffffff;">Justin Hayward who will be presenting <span style="color: #ffffff;">&#8216;Understanding the relationship between search and social media&#8217; which is an extremely hot topic right now.</p>
<p>You can now download the presentations from all speakers over at the <a href="http://www.iabuk.net/en/1/events2009howtobriefsocialmedia.mxs" target="_blank">iab site.</a></p>
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