Archive for the ‘ppc’ Category
Google Places display football screening icon during World Cup
Wednesday, June 23rd, 2010Google local business listings, now known as Google Places, are supporting the World Cup by offering an additional feature to specify that you are screening live football matches. A small football icon is displayed at the bottom of your local listing with the text, Showing football matches.
Quick, clear and easy communication with users informing them [...]
ThirdForce appoints Make it Rain as sole search marketing agency
Friday, June 4th, 2010Make it Rain has been appointed by ThirdForce, the UK’s leading e-learning provider, to provide all Pay Per Click (PPC) and Search Engine Optimisation (SEO) services.
Elaine Kauder, marketing manager of ThirdForce, comments: “The recent dramatic advances in technology and the usage of the Internet, both in the home and on the [...]
Superyacht Brand Burgess appoints Make It Rain
Tuesday, May 4th, 2010We’re really excited to win another prestigious client!
Burgess has appointed Make It Rain as its sole search agency to provide all PPC and SEO services.
Burgess is the superyacht industry leader with 9 global offices including Monaco, Miami and New York, uniquely specializing in yachts of over 40 metres. Burgess guides it clients through [...]
Expanded broad match increases importance of negatives
Tuesday, March 30th, 2010Have you seen your ad appearing for a search/keyword you’re not bidding on?
If so you’ve been hit by the Expanded Broad Match bug.
Google will serve your ad against, for what they interpret as, a relevant search.
E.g. Your keyword – ‘toner’, Search query is ‘HP colour printer’ = Impression for your ad.
First port of call is [...]
Google wins trademark case…what does this mean for your PPC account?
Thursday, March 25th, 2010You may have read about the landmark case between Louis Vuitton and Google. The European Court of Justice ruled in Google’s favour – in short this means that the current Trademark Policy is unlikely to change anytime soon.
We thought that it might be a good time to recap on the rules, what this means for [...]
Make It Rain wins Best Western Hotels Search Account
Tuesday, March 2nd, 2010We’re excited to announce that hotel brand Best Western has appointed Make It Rain as its search agency following a competitive three-way pitch including incumbent Bigmouthmedia and Greenlight. Make It Rain will provide all PPC and SEO services to Best Western Hotels.
Best Western are placing particular focus on pay per click and search engine [...]
Five steps to better PPC
Thursday, November 19th, 2009We believe every PPC campaign can always be better as there are many elements to consider. Think about how seasonality, competitors, messaging, budgets, sales targets and search engines can change.
With this in mind, Justin Hayward along with Econsultancy will be presenting ‘Five steps to better PPC’ in London on 26th November. If you can’t make [...]
