SMX London 2010 | Day 2 Highlights | Part 2

My favourite session of SMX London Day 2 was “Social Media: Give It Up!” (your best tips, not the channel!) featuring Kevin Ryan (Motivity Marketing) as moderator with speakers: Chris Bennett (97th Floor), Parks Blackwell (Range Online Media) and Melissa Campbell (Distilled).

Chris kicked off proceedings and outlined the benefits of using infographics for viral marketing/link [...]

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SMX London 2010 | Day 2 Highlights | Part 1

Bullseye – Reaching Your Ultimate Consumer was the 1st session for us on Tuesday.
Eli Goodman, Comscore was up first and took us through a whole heap of stats, worthy of note was the data on European search usage – Spain up over 50% YonY to March 2010, showing that the market is really maturing, men [...]

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How to brief social media

Starting a social media project can be a minefield; where to start, what channels to use, and how will it affect my brand are all major factors to consider.  As with all successful projects though, it starts with a good brief.  The iab are running an event to help both clients and client service teams [...]

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