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Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?

March 28, 2014

Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest of the copy. ‘When you have written your headline, you have spent 80 cents out of your dollar.’ […]

Simon Green

About Simon Green

Just a Content and Social Media Manager from London. When I'm not delving into the digital, you may find me cooking, eating or buying food. I'm a big fan of books, films, beer and loads of other things too...

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A Guide To Facebook Advertising

December 20, 2013

As we know, paid advertising is not a new or revolutionary concept. Most brands use paid advertising to reach relevant audiences and maximise their brand’s visibility through paying to feature within relevant websites/blogs (online outreach). Whereas others conform to a more traditional method of advertising such as Google Adwords. So why should Facebook paid advertising […]

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Search and Social, Same Same but Different

October 16, 2013

Search and social have their distinctions but as technology develops and user’s online behaviour transforms, these differences will become more closely intertwined. I have looked at this relationship and some of the influencing factors. Surely the biggest bottleneck hindering technologies today is the ability to intrinsically interpret human behaviour. The recent Hummingbird update Google released is […]

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Hashtags as Search Terms is the final flourish of a busy week at Google HQ

October 1, 2013

Like Michael Corleone in the Godfather Part II, Google has been making some pretty substantial moves over the last week. SEOs are drawn in, in one turn, and are shunted right back out into the cold. Citing Prism and personal security concerns as motivation for the “not provided” increase in Google Analytics. They cover this […]

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Location Bidding with Enhanced Campaigns

September 9, 2013

One of the improvements made via Google’s Enhanced Campaigns is the ability to target multiple locations within one campaign and to adjust bids accordingly. This functionality is best suited to mobile searches. A mobile search can indicate an immediate need. If a user searches for ‘hotel in bath’ and is actually in Bath, then you […]

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5 Blogger Outreach Pitfalls to Avoid

August 22, 2013

More often than not brands and SEO agencies have a blogger outreach strategy that leaves much to be desired. The difficulty of the whole process has  been greatly underrated, and as bloggers are now a vital part of most successful SEO strategies it is important to make sure you have an effective outreach approach. Here […]

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Increase in Direct Traffic from iOS 6 – Explained

August 14, 2013

As we eagerly await the release of iOS 7 I though it appropriate to have a deeper look into the issue SEOs have faced with iOS 6 over the past year, so that we are fully prepared about what, or what not to expect with Apple’s latest release. What? If, like us, your site or […]

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A Rainy Day Guide to Structuring Content

July 5, 2013

“One of the most difficult things is the first paragraph. I have spent many months on a first paragraph, and once I get it, the rest just comes out very easily.” These are Gabriel Garcia Marquez’s views on writing. And fitting they are too. For many, myself included, the most daunting process of writing is […]

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The Mammoth Content Marketing Guide: Easy Ways to Promote Your Online Content

June 20, 2013

No one who has been involved in internet marketing over the past few years can have missed the industry’s heavily overused war cry: ‘Content Is King,’ which is  loudly trumpeted at every event and conference as well as plastered across every SEO, social media and marketing website. The online business world’s move towards inbound rather than […]

Simon Green

About Simon Green

Just a Content and Social Media Manager from London. When I'm not delving into the digital, you may find me cooking, eating or buying food. I'm a big fan of books, films, beer and loads of other things too...

Read the full article →

Gransnet launch: why they don’t rank for their name

May 5, 2011

I heard on the radio that Gransnet was launching today. So, as we do nowadays I quickly Googled them rather than type in the URL. I was amazed to find that they didn’t rank for their name. Instead Mumsnet was the first result: As we all know Google is smart enough now to know when […]

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