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Twitter’s historical content archive is now open to the public: here’s all you need to know

November 26, 2014

Last week, Twitter began to allow its users to search through every tweet sent publicly since the popular social platform was launched in 2006. Described as ‘the SMS of the internet,’ the network has had an impressive history, rise and impact since its inception.  It has become the platform of choice for celebrities and has, […]

Simon Green

About Simon Green

Just a Content and Social Media Manager from London. When I'm not delving into the digital, you may find me cooking, eating or buying food. I'm a big fan of books, films, beer and loads of other things too...

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10 Email Do’s and Don’ts

September 24, 2014

Ever wished you could unsend an email? We know how hard it is to create the perfect email so we’ve put together a list of do’s and don’ts to make your emails more efficient and effective: 1. Get the subject right The subject is the first thing they will see in their inbox. It’s the […]

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Must Know Features For A Successful Facebook Ad Campaign

May 28, 2014

Businesses are focusing more and more on social media platforms for advertising. After all, it is where people hang around in the online world. Facebook’s ad platform offers the most granular ad targeting there is, which is why everyone should spend a little time getting to know the key features that will help your business […]

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What Can We Learn From KLM’s Social Success Story?

May 28, 2014

If you’re looking for a good example of how a brand utilises their social media, look no further than airline and social media giant, KLM Royal Dutch Airways. KLM have been crowned the best in the ‘first travel social media benchmark’ by eDigitalResearch and are the only travel brand to appear in the top five […]

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Tumblr, The Hottest Platform For Social TV!

April 30, 2014

As we all know, social media is becoming more and more a platform of real time conversations. With apps like Facebook and Twitter using hashtags, the need to drive timely, current and engaging conversation by brands is on the rise. What we are seeing lately is the Twittervision model (tweet to live TV) mimicked by […]

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Titles, Snippets and How to Increase Your Click-Through Rate

April 30, 2014

This presentation follows on from my previous post, which explored the use of superlative snippets and Upworthy-style headlines, an irritating fad still visibly prevalent across the web and social media today. Of course, for client confidentiality I’ve had to remove a few slides here and there.  I still hope, however, that there are a number of useful […]

Simon Green

About Simon Green

Just a Content and Social Media Manager from London. When I'm not delving into the digital, you may find me cooking, eating or buying food. I'm a big fan of books, films, beer and loads of other things too...

Read the full article →

Honest Headlines, Superlative Snippets and Titillating Titles: What can we Learn from Upworthy and Clickbait?

March 28, 2014

Copyblogger claims that 80% of people read the headline of a post but only 20% will read the rest. Marketing legend David Ogilvy tells us that 5 times as many people read the headline than the rest of the copy. ‘When you have written your headline, you have spent 80 cents out of your dollar.’ […]

Simon Green

About Simon Green

Just a Content and Social Media Manager from London. When I'm not delving into the digital, you may find me cooking, eating or buying food. I'm a big fan of books, films, beer and loads of other things too...

Read the full article →

A Guide To Facebook Advertising

December 20, 2013

As we know, paid advertising is not a new or revolutionary concept. Most brands use paid advertising to reach relevant audiences and maximise their brand’s visibility through paying to feature within relevant websites/blogs (online outreach). Whereas others conform to a more traditional method of advertising such as Google Adwords. So why should Facebook paid advertising […]

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Search and Social, Same Same but Different

October 16, 2013

Search and social have their distinctions but as technology develops and user’s online behaviour transforms, these differences will become more closely intertwined. I have looked at this relationship and some of the influencing factors. Surely the biggest bottleneck hindering technologies today is the ability to intrinsically interpret human behaviour. The recent Hummingbird update Google released is […]

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Hashtags as Search Terms is the final flourish of a busy week at Google HQ

October 1, 2013

Like Michael Corleone in the Godfather Part II, Google has been making some pretty substantial moves over the last week. SEOs are drawn in, in one turn, and are shunted right back out into the cold. Citing Prism and personal security concerns as motivation for the “not provided” increase in Google Analytics. They cover this […]

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