Luke leaves search agency Latitude after 3 years in various senior roles, most recently as Head of Social Media, in this time he has worked with brands including Tesco, Skype, Victor Chandler, British Red Cross and Post Office.

At Make It Rain he will focus on leading SEO and Social Media strategies for Make It Rain clients including David Lloyd and Best Western.

Make It Rain Managing Director, Justin Hayward said “ Luke is a great addition, backed by excellent senior experience on major brands.  The continuing convergence of SEO and social media channels is a natural fit for Luke’s talents.  We’re delighted to have him as part of our team.”

Luke Regan commented: “I’m delighted to have joined Make It Rain. We have a strong, experienced team committed to delivering excellent service and innovation to our client base. It is clear to me that SEO and Social Media should work together to maximise results and I look forward to an exciting and successful 2010 and beyond.”