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	<title>Make It Rain</title>
	<link>http://www.make-it-rain.co.uk</link>
	<description>SEO Agency - Social Media Agency London</description>
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		<title>Google Places display football screening icon during World Cup</title>
		<description><![CDATA[Google local business listings, now known as Google Places, are supporting the World Cup by offering an additional feature to specify that you are screening live football matches. A small football icon is displayed at the bottom of your local listing with the text, Showing football matches.
Quick, clear and easy communication with users informing them [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/06/google-places-display-football-screening-icon-during-world-cup/</link>
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		<title>ThirdForce appoints Make it Rain as sole search marketing agency</title>
		<description><![CDATA[Make it Rain  has been appointed by ThirdForce, the UK’s leading  e-learning provider, to provide all Pay Per Click (PPC) and Search  Engine Optimisation (SEO) services.
Elaine Kauder, marketing manager of ThirdForce, comments: “The  recent dramatic advances in technology and the usage of the Internet,  both in the home and on the [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/06/thirdforce-appoints-make-it-rain-as-sole-search-marketing-agency/</link>
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		<title>SMX London 2010 &#124; Day 2 Highlights &#124; Part 2</title>
		<description><![CDATA[My favourite session of SMX London Day 2 was &#8220;Social Media: Give It Up!&#8221; (your best tips, not the channel!) featuring Kevin Ryan (Motivity Marketing) as moderator with speakers: Chris Bennett (97th Floor), Parks Blackwell (Range Online Media) and Melissa Campbell (Distilled).

Chris kicked off proceedings and outlined the benefits of using infographics for viral marketing/link [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/05/smx-london-2010-day-2-highlights-part-2/</link>
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		<title>SMX London 2010 &#124; Day 2 Highlights &#124; Part 1</title>
		<description><![CDATA[Bullseye &#8211; Reaching Your Ultimate Consumer was the 1st session for us on Tuesday.
Eli Goodman, Comscore was up first and took us through a whole heap of stats, worthy of note was the data on European search usage &#8211; Spain up over 50% YonY to March 2010, showing that the market is really maturing, men [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/05/smx-london-2010-day-2/</link>
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		<title>Superyacht Brand Burgess appoints Make It Rain</title>
		<description><![CDATA[
We&#8217;re really excited to win another prestigious client! 
Burgess has appointed Make It Rain as its sole search agency to provide all PPC and SEO services.
Burgess is the superyacht industry leader with 9 global offices including Monaco, Miami and New York, uniquely specializing in yachts of over 40 metres.  Burgess guides it clients through [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/05/make-it-rain-wins-burgess-yachts/</link>
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		<title>Expanded broad match increases importance of negatives</title>
		<description><![CDATA[Have you seen your ad appearing for a search/keyword you’re not bidding on?
If so you’ve been hit by the Expanded Broad Match bug.
Google will serve your ad against, for what they interpret as, a relevant search.
E.g. Your keyword &#8211; ‘toner’, Search query is ‘HP colour printer’ = Impression for your ad.
First port of call is [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/03/expanded-broad-match-increases-importance-of-negatives/</link>
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		<title>Google wins trademark case…what does this mean for your PPC account?</title>
		<description><![CDATA[You may have read about the landmark case between Louis Vuitton and Google. The European Court of Justice ruled in Google’s favour &#8211; in short this means that the current Trademark Policy is unlikely to change anytime soon.
We thought that it might be a good time to recap on the rules, what this means for [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/03/google-adwords-trademarks-ppc/</link>
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		<title>Make It Rain appoints new Head of SEO &amp; Social Media</title>
		<description><![CDATA[Make It Rain is delighted to announce the appointment of Luke Regan as our new Head of SEO &#38; Social Media.
Luke leaves search agency Latitude after 3 years in various senior roles, most recently as Head of Social Media, in this time he has worked with brands including Tesco, Skype, Victor Chandler, British Red Cross [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/03/make-it-rain-head-of-seo-social-media/</link>
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		<title>Make It Rain wins Best Western Hotels Search Account</title>
		<description><![CDATA[
We&#8217;re excited to announce that hotel brand Best Western has appointed Make It Rain as its search agency following a competitive three-way pitch including incumbent Bigmouthmedia and Greenlight.  Make It Rain will provide all PPC and SEO services to Best Western Hotels.
Best Western are placing particular focus on pay per click and search engine [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2010/03/best-western-make-it-rain/</link>
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		<title>Five steps to better PPC</title>
		<description><![CDATA[We believe every PPC campaign can always be better as there are many elements to consider.  Think about how seasonality, competitors, messaging, budgets, sales targets and search engines can change.
With this in mind, Justin Hayward along with Econsultancy will be presenting &#8216;Five steps to better PPC&#8217;  in London on 26th November.  If you can&#8217;t make [...]]]></description>
		<link>http://www.make-it-rain.co.uk/2009/11/five-steps-to-better-ppc/</link>
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