Google Places display football screening icon during World Cup

Google local business listings, now known as Google Places, are supporting the World Cup by offering an additional feature to specify that you are screening live football matches. A small football icon is displayed at the bottom of your local listing with the text, Showing football matches.

Quick, clear and easy communication with users informing them they can watch world cup matches while at a David Lloyd club or during their stay at a Best Western Hotel.

If used correctly the local listing can sit next to a local business ad (which works on a CPC basis) and can communicate key information without the need for the user to click through to the website. Through efficient management the user experiences a positive experience, always good for brand perception.