PPC
What our Clients Say:
“..significantly increased our enquiry conversion rate while boosting the volume of new membership enquiries; even more impressively they have driven down our cost per enquiry by nearly 50%.” – David Lloyd Leisure Group
What is PPC?
PPC campaigns are a cost effective opportunity to reach your target audience, generate leads/sales, gain market share and build brand reputation when done right.
Like any marketing channel there is always some degree of risk vs. return but here at Make It Rain, with careful implementation as well as solid preliminary market research and vertical experience your online budget will be run efficiently to deliver your target results and beyond.
Our PPC service simplified:
- Analysis of current PPC campaign (if existing)
- Market and search volume analysis
- Keyword creation or keyword expansion
- Test match types & negatives to be utilised
- Implement the optimum structure to assist quality score
- Testing plans (keyword positioning, Ad Messaging, conversion path, Multi-Variate Testing on landing pages – MVT)
- Bespoke weekly reporting (Performance, commentary, learnings, next steps, objectives)
- Secure online reporting dashboard
- Monthly performance presentation
Why outsource to a PPC agency?
Many companies outsource their PPC campaigns only once their campaign starts to consume too much of their time. However, there’s many reasons why using the know-how of an agency like Make It Rain can be well worthwhile, cost effective & more effective than in-house.
Vertical experience
Our team has paid search experience in every vertical. How does that help? Well, we are able to easily benchmark the competitive landscape, see what kind of budget is optimal & what works & what doesn’t work from real experience.
Tracking & analytics technology
We have experience working with all major tracking and analytics software, so if you have an existing solution in place, that’s no problem. We also offer our own advanced comprehensive tracking and analytics software which we believe is the best in its class, enabling advanced management of PPC campaigns.
Constant monitoring
We know your time is precious and constant monitoring, tweaking, tracking and reporting of your PPC campaign isn’t feasible for everyone. That’s why we do it for you. Our services allow you to work with us to develop strategies that reflect your business goals without having to spend every moment of your time learning and perfecting your PPC skills.
Be as hands on as you want
Don’t think that outsourcing your PPC means you will have no control over your campaign. We encourage our clients to be as involved as they wish whether it’s daily, weekly or monthly; all of our clients have unique needs and Make It Rain makes every effort to tailor our service to each client.
Here at Make It Rain, we have many years experience across all major sectors so if you think we may be able to help you with your PPC campaign either email us or give us a call on 0203 178 6071.