What is PPC?
Whether you call it PPC, Pay Per Click or Paid Search, it’s a really effective advertising method used on search engines (Google, Yahoo & MSN here in the UK) where you only pay when the user actually clicks on your advert. The keywords you want to appear for have bid prices that vary due to a number of factors including the amount of competition, quality score elements and search engine you use.

Take this example in the image below, a searcher types in {mens shirts} into Google and your advert comes up in the paid search listings. Your ad reads {All Savile Row Shirts £18 each}. Your customer is already pre-qualified because they wouldn’t have clicked your ad if they didn’t like your price point. You can now see how this fits in with the marketing objective of getting your product to the right person, for the right price.

Make the most of your PPC campaign with Make It Rain
PPC campaigns are a cost effective opportunity to reach your target audience, generate leads/sales, gain market share and build brand reputation when done right.

Like any marketing channel there is always some degree of risk vs. return but here at Make It Rain, with careful and gradual implementation as well as solid preliminary market research and vertical experience our your online spend will be returned in positive ROI.

Our PPC service simplified:

• Analysis of current PPC campaign (if existing)
• Market and search volume analysis
• Keyword creation or keyword expansion
• Test which match types & negatives are to be utilised
• Implement the optimum structure to assist quality score creative techniques used
• Testing plans (keyword positioning, Ad Messaging, conversion path, Multi-Variate Testing on landing pages - MVT)
• Bespoke weekly reporting (Performance, commentary, learnings, next steps, objectives)
• Monthly performance presentation

Why use PPC professionals to manage your campaign?
Many companies outsource their PPC campaigns only once their campaign starts to consume too much of their time. However, there’s many reasons why using the know-how of an agency like Make It Rain can be well worthwhile, cost effective & more effective than in house.

Our vertical experience
More than likely one or all of us has paid search experience in your vertical. How does that help? Well, we are able to easily benchmark the competitive landscape, see what kind of spend is optimal & what works & what doesn’t work from past campaigns.

Costly tracking & analytics software
We utilize various tracking and analytics software that can often be costly. Since we are able to spread these costs across various clients we can afford to purchase and use the best software while still being cost effective to our clients.

Constant monitoring
We know you’re time is precious and constant monitoring, tweaking, tracking and reporting of your PPC campaign isn’t feasible for you. Our services allow you to have input and work with us to develop strategies that reflect your business goals without having to spend every moment of your time learning and perfecting your PPC skills!

Be as hands on as you want
Don’t think that outsourcing you’re PPC means you will have no control over your campaign. We encourage our clients to be as involved as they wish whether it’s daily, weekly or monthly; all of our clients have unique needs and Make It Rain makes an effort to cater to those.

Here at Make It Rain, we have many years experience across all major sectors so if you think we may be able to help you with your PPC campaign either email us at hello@make-it-rain.co.uk or give us a call on 0207 627 4441.