Understanding Social Media

Many people naturally assume social media starts and stops with Facebook and Myspace. In reality there are numerous mediums you can use for social media campaigns.

At Make It Rain, we take a different approach. We utilise segmetation of social media verticals as shown in the example below in order to effectively message to the right user base creating real 2-way communication for your product or service.

Social Media Mix

Brand Reputation Management

What is brand reputation management? Basically you can think of it as a form of online Public Relations (PR). Traditionally, offline PR has ruled. However, web 2.0 has given way to the user generated content generation and with it the power of voice to influence peoples perceptions of brands both positively or negatively online.

Take this example. If you happen to have something happen like a product re-call you would be pretty quick to act on mediating negative publicity in the press, right? Well, the same goes for online. With the popularity of user generated content and social networking sites you really should be continuously monitoring and mediating negative issues surrounding your brand.

Our Brand Reputation services simplified

• Selecting brand related keywords and monitoring positive and negative tone
• Identify most influential bloggers/content generators
• Identify most frequent bloggers/content generators
• Mediate and neutralize negative content regarding your brand
• Monitoring and reporting

Here at Make It Rain, we have many years experience across all major sectors so if you think we may be able to help with your social media and brand reputation strategies either email us at hello@make-it-rain.co.uk or give us a call on 0207 627 4441.