Top 15 Internet Marketing Books According to 50 Influential Bloggers

As much as us Internet marketers love to learn from blogs and other online resources, you still can’t beat a properly planned, structured and researched book for gaining insightful, actionable knowledge. In my quest to find the best books on SEO, PPC and Social Media, I asked 50 online marketing bloggers to chose their one favourite internet marketing book. This is the list of 15 digital marketing books that came back:

Social Media Books

Inbound Marketing

By Brian Halligan, Dharmesh Shah, David Meerman Scott

An introduction to online marketing for those that are baffled, Inbound Marketing covers a wide range of topics. Offering hands on advice for getting your business found via SEO, blogging and social media, with a particular leaning towards social media.

Recommended by Brian Rogel and Paul Dunay

 

The Experience Economy

By B. Joseph Pine II, James H Gilmore

Taken from the blurb: “Businesses must form unique connections in order to secure customer affections”. The focus of The Experience Economy is on marketing your brand through creating an experience and engaging with the customer. The premise is that by enhancing the experience you add value to your product and therefore to your bottom line. This book is particularly relevant to new marketing, with the rise of social media marketing being considered by many as a product of the customer’s increasing demand for an “experience” and feeling of affiliation with a brand.

Recommended by Brian Solis

Engage

By Brian Solis

Engage guides you from planning and implementing a social media campaign through to measuring success and ROI. Actionable strategies are given for increasing SOV, growing loyalty and trust, community building and identifying brand evangelists and influencers. A good introduction to social media.

Recommended by Tamar Weinberg whose own book New Community Rules also focuses on social media.

Content Rules

By Ann Handley, C.C. Chapman

Content Rules gives tips and strategies for creating engaging content for blogs, YouTube, Facebook, Twitter and other social platforms, along with tips on maximizing the reach of the content that you create.

Recommended by Jay Baer and Todd Defren

 

Launch

By Michael Stelzner

A hands on guide to community building and customer engagement with a strong focus on content creation and relationship building – both with customers and also with peers who may help promote your content. Launch also highlights how to retain customers though continuing to hold their attention thereby increasing the ROI of online engagement.

Recommended by Michael Stelzner

 

Meatball Sundae

By Seth Godin

Answering the question: ‘how can we alter our business to become an organisation that thrives on new marketing?’ Meatball Sundae looks at how the internet is transforming our perceptions of marketing, the way we want to makes purchases and the type of products that we want to purchase before guiding us on how to modify business models to succeed in this new environment.

Recommended by Jennifer Laycock

SEO Books

Art of SEO

By Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola

Details SEO best practices from the basics to an advanced level, from managing SEO projects to building a competent SEO team. This book really gets to the heart of search engine optimisation, and is very useful both for those who are new to SEO and for seasoned practitioners. The Art of SEO is widely believed to be the best SEO book out there.

Recommended by Zarko

 

Don’t Make Me Think

By Steve Krug

Written with web designers in mind, Don’t Make Me Think focuses on on-site optimisation and web usability. An invaluable resource for SEOs as success of an SEO campaign should not only be measured on increased traffic and improved rankings, but also on increased sales. This look at how customers interact with a site and how to optimise for conversions is a great starting point. Accessible and easy to read, yet still offers useful nuggets for the more advanced web professional.

Recommended by Linda Bustos and Joost de Valk

PPC Books

Winning Results with Google Adwords

By Andrew Goodman

A comprehensive guide to Google paid search which includes strategies for setting up the account, writing successful ads, and optimising campaigns once they’re up and running. Winning Results with Google Adwords offers tips for getting the best ROI possible on your Adwords spend.

Recommended by Jonathan Allen

 

Ultimate Guide to Google Adwords

By Perry Marshall

Another guide to Adwords that teaches the creation of keyword lists, setting up accounts, writing copy, targeting, and conversion optimisation.

Recommended by Ashu Jangid

 

 

Website Analytics Books

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

By Avinash Kaushik

Written in the same jargon free style in which Avinash Kaushik delivers his presentations, this is a well thought out and easy to understand text. With a focus on the analysis of data, Web Analytics 2.0 lays out what you should be looking for in your analysis, and more importantly, how the data can help you. Giving specific, actionable recommendations and strategies, this is a valuable resource for improving the performance of your website.

Recommended by Mike Grehan

 

Marketing and Internet Marketing Books

Made to Stick

By Chip and Dan Heath

An explanation of how humans absorb information and what makes us more likely to remember an idea or story, Made to Stick guides you on how to create compelling and memorable marketing communications.

Recommended by David Armano

 

 

Buyology

By Martin Lindstrom

Buyology looks into the psychology of why people buy. Citing neurological studies and tests that investigate the subliminal reasoning behind making a purchase decision, Lindstrom illustrates the emotional connection that customers have with products and services. Good to dip in and out of.

Recommended by Murray Lunn

 

Get Rich Click

By Ostrofsky

An absolutely monster guide to setting up a profitable online business, Get Rich Click guides you through buying a domain, setting up an ecommerce business, promoting your online business through SEO and PPC, selling ad space, affiliate marketing, content creation, social networking, mobile marketing and more.

Recommended by Chris Brogan

 

 

Business Books

The Dip

By Seth Godin

A fresh look at running your own business, The Dip looks at what you should do when times get tough. Godin takes the stigma out of quitting by showing that sometimes that is exactly the right thing to do.

Recommended by Ross Hudgens

Thanks again to all those that took part. If I missed you off the list and you’d like to share your favourite online marketing book – please do so below!