Maximise your SEO strategy

Before you can really have an understanding of SEO, you firstly need to have an understanding of how search engines work.

For simplicity sake lets classify search engines as ‘crawler-based’ engines only. Examples of these kinds of engines are Google, Bing and Yahoo! which are the UK’s biggest players.

These engines spider the web by following links from one page to another and indexing (saving) everything they find on the way. When someone enters a search, that search is matched to the indexed page which best matches the keywords of that search.

How do engines rank pages? Well, essentially by using “ranking formulas” which help the engines determine which pages are the most relevant to a particular search. The engines don’t give away the formula so our role in Search Engine Optimisation is to find the best formula through our experience and learnings to achieve the highest rankings and visibility for our clients.

Example of factors we examine & optimise

On page factors:

• Site structure and layout
• Content
• Internal links

Off page factors:

• Site Accessibility (URL naming, site maps)
• Keyword rankings
• Number of incoming links (backlinks)
• Relevancy & credibility of backlinks

Make It Rain can help to attract the traffic you want, fine-tune your content and in turn improve your sites ranking.

Our SEO services simplified:

• Initial site or existing SEO review
• Web development
• SEO copywriting
• Keyword research
• Traffic analysis
• Competitor analysis
• RSS and XML feeds
• Implementation and coding
• Position reporting
• Continuous monitoring
• Relevant high-value link building

At Make It Rain, we have many years experience across all major sectors so if you think we may be able to help with your SEO either drop us a line at contact@make-it-rain.co.uk or give us a call at 0207 268 3040.