Social media is here to stay, so whether you have no idea where to start or have been using it for years and need some new strategies and ideas, we can help.
Our social media services:
Strategy development
Don’t know where to start? We can help. Need to promote a specific service or product? We can help. Just want to get the basics right? You guessed it, we can help. Whatever stage you’re at with social media, you always need a sound strategy to maximise all that hard work.
Working closely to assess the best structure to meet your social media goals we can create a strategy to fit your needs. From channel analysis to internal planning and resource allocation to content ideas and delivery, we deliver a fully feasible strategy based on our knowledge and experience of working with social channels across all verticals.
At Make It Rain, we take all of the social media channels available and classify them into our seven digestible verticals as shown (example channels in each) in the chart below. Each vertical is tailored to contain the correct mix of channels that relate to each client. We utilise segmentation of social media verticals in order to effectively identify which verticals are suitable to engage the right user base creating real 2-way communication for your product or service:
We work closely with our clients to identify what they really want to get out of their social media programme, considering both short term and long term goals. Make It Rain adheres to strict Word of Mouth Marketing guidelines and are proud members of WOMMA UK.
Brand Reputation & Online PR
User generated content now rules! With it comes great responsibility, which is often abused. With many social media channels, individuals now have a powerful voice to influence other peoples perceptions of your brand both positively or negatively online. So how can you manage this?
Take this example; If you happen to have something like a product re-call you would be pretty quick to act on mediating negative publicity in the press, right? Well, the same goes for online. With the popularity of user generated content and social networking sites you really should be continuously monitoring both positive and negative feelings surrounding your brand.
Our brand reputation service covers:
- Selecting brand related keywords and monitoring positive and negative tone
- Identify most frequent bloggers/content generators
- Identify most influential bloggers/content generators
- Optimise all press releases and distribute to the most effective online channels
- Mediate and neutralize negative content regarding your brand
- Full monitoring, reporting and insight of your online brand perception
Monitoring & Analysis
We use a range of the latest technologies to effectively monitor your brand and product across all social media channels worldwide. By overlaying the topic areas we have identified that are relevant to your brand on each social media channel we are able to see current interest and conversations:
After identifying where the conversations are we then look at the sentiment of each conversation to gain an overall picture of whether there is a positive or negative feeling towards your brand and its products:
Social channel setup & management
Setting up your Facebook page/timeline, increasing Likes, Facebook advertising, wall post moderation, setting up groups and events, content planning and timing strategy.
Setting up your company pages, increasing followers, HR & recruitment pages and groups, secure internal and external company knowledge groups, LinkedIn advertising, content planning and timing strategy.
Setting up your youtube channel, optimising your videos so they can be found, content planning and timing strategy.
Designing your G+ company page, community moderation, increasing followers and helping with circle management, optimising your content for search.
The latest social media craze! We help with what types of content work and don’t work, setting up your pinboard, increasing your number of ‘pins’, content planning and timing strategy.
Designing your Twitter company page, helping with what to tweet and how to moderate responses and replies, increasing followers, content planning and timing strategy.
Content Generation
Content is really the key to any great social media campaign, if it’s not engaging it’s likely to go nowhere! By analysing your audience and your campaign goals we generate amazing ideas and content to engage your audience. We produce infographics, video, competitions and apps to really get people sharing, liking, tweeting and linking to your site!
Padel Tennis Infographic by David Lloyd Leisure
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