Create a genuine connection with your audience
Many people naturally assume social media starts and stops with Facebook, twitter and Myspace. In reality there are numerous mediums you can use for social media campaigns.
At Make It Rain, we take a different approach. We utilise segmentation of social media verticals in order to effectively message to the right user base creating real 2-way communication for your product or service.
Brand Reputation Management
What is brand reputation management? Basically you can think of it as a form of online Public Relations (PR). Traditionally, offline PR has ruled. However, web 2.0 has given way to the user generated content generation and with it the power of voice to influence peoples perceptions of brands both positively or negatively online.
Take this example. If you happen to have something happen like a product re-call you would be pretty quick to act on mediating negative publicity in the press, right? Well, the same goes for online. With the popularity of user generated content and social networking sites you really should be continuously monitoring and mediating negative issues surrounding your brand.
Our Brand Reputation services simplified
- Selecting brand related keywords and monitoring positive and negative tone
- Identify most influential bloggers/content generators
- Identify most frequent bloggers/content generators
- Mediate and neutralize negative content regarding your brand
- Full monitoring and reporting
Here at Make It Rain, we have many years experience across all major sectors so if you think we may be able to help with your social media and brand reputation strategies either email us at contact@make-it-rain.co.uk or give us a call on 0207 268 3040.
