Online PR

Traditionally, offline PR has ruled. However, web 2.0 has given way to the user generated content generation and with it the power of voice to influence peoples perceptions of brands both positively or negatively online.

Take this example; If you happen to have something like a product re-call you would be pretty quick to act on mediating negative publicity in the press, right? Well, the same goes for online. With the popularity of user generated content and social networking sites you really should be continuously monitoring both positive and negative feelings surrounding your brand.

Online PR service

• Selecting brand related keywords and monitoring positive and negative tone
• Identify most frequent bloggers/content generators
• Identify most influential bloggers/content generators
• Optimise all press releases and distribute to the most effective online channels
• Mediate and neutralize negative content regarding your brand
• Full monitoring, reporting and insight of your online brand perception

Monitoring & Analysis

We use a range of the latest technologies to effectively monitor your brand and product across all social media channels worldwide.  By overlaying the topic areas we have identified that are relevant to your brand on each social media channel we are able to see current interest and conversations:

After identifying where the conversations are we then look at the sentiment of each conversation to gain an overall picture of whether there is a positive or negative feeling towards your brand and its products: